Master in Marketing Management (program in english)
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ESERP's Master
Degrees obtained
Once completed the total syllabus and study plan from ESERP the student obtain the following degrees:
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ESERP
Private Master in Marketing Management degree
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CAMILO JOSÉ CELA
University own degree, Máster en Administración y Dirección de Empresas, especialidad en Dirección de Marketing-Comercial, (semi presencial modality).
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INSTITUTO PORTUGUÊS DE ADMINISTRAÇAO E MARKETING DE PORTUGAL*
Private Master in Marketing Management Degree, in collaboration with ESERP Business School
*The student must complete the correspondent academic students contents
corresponding to the programs stipulated in the technological platform. |
International Accreditations
The ESERP students will have the possibility to attend to the international conferences held in our Business School, depending on the academic calendar, obtaining the certifications / accreditations set and approved by these Universities and Schools:
Executive Development Program
The students of ESERP, studying the regular own private syllabus and registered as well in the additional modules corresponding to the Executive Development Program, will obtain, after succeeding the program, the accreditations by:
Objectives
The students, during the program will develop:
- High organizational skills, strategic and directive abilities.
- Adaptability to changing environment and technological innovations.
- Ability to create strategic and operational plans with the top executive levels.
- Team working.
- Ability to perform critical analysis and solving abstract situations.
- Efficiency in fast identifying, analyzing problems and reaching the best solution, covering all possible variables.
- Open mind to social, economical and cultural changes.
- To accept and administrate responsibilities.
Also, the student will develop a high enrichment in the personal, cultural and professional areas while performing daily activities, transforming the lost of learning in benefit of the enterprise productivity, both for the enterprise and organizations.
Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.
Applied Methodology
Case Method and simulation, combining theory with the analysis and discussion of the business practical cases (practical cases of ESERP Business School, IESE Business School, Queen’s University, IMD International, Harvard Business School and some others).
ESERP Business School, working together with Best Business Services use the AICAN® Methodology. It comes from the phonetic English basis “ I can”, answering its principal objective, which is “ can do” and mnemonically its meaning is: Aplicación Inmediata del Conocimiento al Negocio (AICAN®) –Immediat Application of Knowledge to Business- :
- Application: because what you can’t apply on business it is just not helpful.
- Immediat: Because what you practice you never forget.
- Of Knowledge: because only experience and research warranty strictness and innovation on every single piece of knowledge.
- To Business: Because education it is not only an end itself, it is a way of orking itself.
Tool homologated by the creators of the Balance Scorecard Methodology, David Norton and Robert Kaplan from the Harvard Business School to be applied on:
 Costs obtained by activities- Activities process optimization
- Finance Strategic Operations
- Marketing Operations
It is used as well the Intelligent Technology, to solve in the most efficient way all the business situations and activities.
The master is developed in sessions taught by faculty members, professionals and business executives from the different areas of specialization. It is completely necessary that, in order to obtain the Master certification, the
students should attend an 80% of all the classes; to succeed the final Master project, and all the evaluations and exams that will take place through the courses.
The 1,500 hours will be distributed within the classes and the additional projects managed part time by our staff as well as the team work, individual preparation and the creation of the final project.
ESERP has a teaching staff that is distinguished by their professional experience tested in the several areas that are imparted. This allows the teachers to expose their subjects with full knowledge of the facts, in a real and operational approach. Likewise, teaching staff members are used to imparting sessions, using the most modern pedagogical methods, and they fill high positions in management for the most important national and foreign companies.
Teaching staff members reconcile their teaching role with their business activity, through applied research, publication of books, articles, practical cases and technical notes.
Teaching Staff Profile
- High degree of specialization.
- Masters, Doctors and Grade University degrees.
- Experience in teaching and managerial training.
- Teaching subjects in which they are developing their professional Activity.
- Reconcile the theory and practise with the business reality.
Guest Faculty Members
Together with the teaching staff, there are other highly recognised Honorary and Guest Faculty Members; as well as teachers of academic international institutions which ESERP has established collaboration agreements with.
Technological Tools and Materials (*)
http://eserp.programanegocios.com
ESERP is the first Business School in Spain with Applied Technological Innovation focused on the enterprise and used and developed in all
of our master programs. The student of each master has complete access to the technological platform and with a whole package of programs that they can use at their jobs to implement all the modules followed during the master sessions. Innova Plan founder members together with Best Business Service of the R5 Management Universal Model.
Entrepreneurial program which aim is to evaluate the executive and directive abilities of the students through a virtual-simulated reality on Internet. We are the first School applying in Spain this technology in collaboration with Company Game, technological leader in this area.
Developed with Best Business Service it helps to determine strategic direction plans within the organizations, through a global and dynamic vision of the environment, competitors, strengths, weaknesses, always considering the new global markets.
During the Master different managing material will be delivered to the students, such as "Consulting for General Direction"; "Consulting for Commercial Direction and Marketing", both from Wolters Kluwer Editorial- Special Managers. 
The students have the opportunity to obtain in each one of the master sessions, de economic newspaper “La Gaceta de los Negocios”, one of the top newspapers in this subject.
ESERP hands to the Master Students complete and full access to digital magazines through our academic and research cooperation agreement with Wolters Kluwer. ESERP is the first Business School in Spain offering this service to the students. The student will have full access to the following magazines, leaders on its particular field: www.eserp.com/revistas.html
 
(*) Material used through the academic year 2007 and plan7ned to be used in 2008 as well, which might vary or be modified..
60 Credits
(1500 hours, both in-class and independent study)
Program Structure*
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Module 01
Module 02
Module 03
Module 04
Module 05
Module 06
Module 07
Module 08
Module 09
Module 10
Module 11
Module 12
Module 13
Module 14
Module 15
Module 16
Module 17
Module 18
Module 19
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The Marketing Management in the company: organization.
Product Manager: policies design and implementation and Marketing Plan.
Products Strategy and Brand Positioning: globalization and decision making. Competitive Analysis.
Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of the Innovative Products demand. Market Research.
Product quality, logistics and distribution.
Trade Fairs, Conventions and Congresses.
Customer Marketing: techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
Marketing in Industrial Companies and Service Companies.
Optimization of product margins. Price Policy.
Determining Global Commercial Budgets. Profits Maximization.
Strategic External Analysis: new markets, control of new distribution channels.
Analysis of the Consumer’s Behaviour.
Technological Innovation applied to Marketing.
Branding: managing the brand value. Strategy of brand portfolio.
Markets internationalization and globalization.
Social Responsibility Marketing: strategies.
Balance Scorecard: strategies design for the business management.
Business Game: managerial and executive business simulation.
Final Project: Strategic Business Plan.
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(*) Contents, order dates and materials might vary depending on academic schedule changes.
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Course Duration and Fees
COURSE DURATION
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FEES |
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From October 2009
– to June 2010
Monday and Wednesday from 19h
to 22h or Friday intensive: 17h to
22h.
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FEES TOTAL : 4.900 €
• To reserve: 800 €
• Rest of the course: 4.100€ at the beginning of the master or through 10 monthly payments of 410 €.
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ADMISSION REQUIREMENTS
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To have at least one of the following requirements:
• University Diploma or
• Accreditation of 3 years professional experience.
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