MASTER IN DIGITAL MARKETING AND SOCIAL NETWORKS
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ESERP is a Business School of prestige both nationally and internationally, serving society, and officially authorized for university level education, with a proven track record of over 25 years in higher education.
Through the teaching of experts who are qualified in the different areas of Business and the business environment, ESERP prepares students and equips them with the tools and knowledge necessary for decision-making in companies and organizations, as well as business transactions that allow them to analyze: the Globalization of markets, Quality-control systems, Project management and finance, Sociological aspects, Strategic Planning, and Production analysis; as well as the principles and ethical business values that ought to be developed by company directors.
Modalidad
In-Class
Localidad
Barcelona
Idioma
Spanish
Créditos/horas
60 credits
Duración
Start: October
Completion: June
Friday 17h to 22h intensive
Price
€5.950
Reservation: €1,000
Remaining Balance: At the beginning of the Master or in 10 monthly payments of €495
If the master is paid in full in one payment, there is a discount of €300
Requirements and qualifications
Requirements
Students must meet one of two requirements:
- University degree
- 3 years of accredited professional experience
Qualifications
Issued by ESERP.
Private Degree of Master in Digital Marketing and Social Networks
Issued by UNIVERSIDAD CAMILO JOSÉ CELA
University Degree of Master in Business Administration, specializing in Marketing and Sales Management (mixed mode)
Issued by the Portuguese Institute of Administração E MARKETING de PORTUGAL*
Private Degree of Master in Marketing Management
*The student must pass the workload for the programs as listed in the technology platform.
Acreditaciones
Students who study and pass ESERP's curriculum, may attend the international conferences that are available to them according to the annual academic calendar. Upon completion of the work assigned to them at the conference, students will receive the corresponding academic qualifications issued by the partner universities and schools, which are listed below:
- Faculty Applied Sciences, Schmalkalden, Germany
- Management School of Maastrich, Holland
- Dublin Business School, Irland
- Staffordshire University, Uk
- University of Teesside, Uk
- European Communication School, France - Bélgica
Careers
- Luxury Marketing Management
- Sales Manager & Product Manager
- Marketing Manager & Branding Manager
- Luxury Customer Management
- Fashion Sector, Footwear, Leather Goods and Accessories
- Jewelry and Luxury Watch Sector
- Perfumes and Cosmetics Industry
- Wine, Champagne and Spirits Sector
- Management of Luxury Hotel Sector
- Premium Car and Boating Sector
- Real Estate Sector
- Gourmet and Delicatessen Sector
- Products & Window Display Design
Objectives / Professors
Objectives of the Master
Students complete the program gain:
- Strong organizational, leadership, and management skills
- Familiarity with adapting to change and technological innovation
- Skill in providing strategic and operational plans as a senior director of the company.
- Skills working in groups.
- Speed in identifying, analyzing, and solving problems.
- Open-mindedness to socio-economic and cultural environments.
- Know-how for assuming responsibility.
As well as a deep cultural enrichment, on both a personal and professional level in everyday activities, which ultimately transforms the cost of training into productivity for businesses and organizations. .
Faculty
ESERP has a staff of professors, characterized by proven expertise in the various fields that are taught, which allows them to expound on educational themes with first-hand knowledge and with an applicable, operative focus. Moreover, the staff is accustomed to utilizing the most up-to-date teaching methods whilst holding executive positions in the most important national and international companies.
Through applied research- publishing books, articles, case studies and technical notes- the staff combines their teaching curricula with their business practices.
- Profile of the Teaching Staff
- High degree of specialization
- University Degree, Masters or Doctorate
- Experience in teaching and in the education of business directors.
Along with Faculty, teaching roles are carried out by highly renowned guest and honorary lecturers, as well as professors from international academic institutions with which ESERP has established collaboration agreements.
Metodoly / Modules
Methodology
- Practice cases and simulations method, that combine the theoretical presentation with analysis and discussion of the studies (case studies are provided by ESERP Business school, IESE Business school, Stanford Graduate School of Business, Harvard Business School, and more).
- ITT-TM Methodology – Intelligence Training Technology, ESERP Business School utilizes this method in reference to its primary objective of academic education based on three pillars:
- KNOWLEDGE: Knowledge + Case Method. Using the case method of simulation, combined with self-assessment and self-understanding systems, because what is not practiced is not learned.
- KNOW-HOW: Consulting Method. Self-diagnostic tools to apply to your organization, because what is not practiced is forgotten.
- CAN DO: Management System. Technological systems to apply the techniques and policies to senior management for decision-making through innovation.
- Renaissance Balanced Scorecard: Tool approved by the creators of the Balanced Scorecard, David Norton and Robert Kaplan of Harvard Business School for:
- Cost management by activity.
- Process management of activities
- Margin Optimization
- Financial Management
- Marketing Management
- Intelligent Training Technology Method, to effectively manage any situation in the business environment. The Master takes place in sessions taught by academics, managers, consultants, and experts in the industry. It is essential in order to obtain the degree that students attend 80% of the course lessons and pass the final project for the Master, along with the self-evaluation quizzes. The fifteen hundred hours are split between classroom and online learning and consist of: teamwork, individual work, use of technological tools, and developing and implementing the final project.
Modules
- Module 01: The History of Luxury, its Evolution and Analysis.
- Module 02: Strategies and Policies in the Marketing of Luxury.
- Module 03: Product Manager: Design and implementation of policies and the Marketing Plan.
- Module 04: Strategic Positioning of Products and Luxury Brands: Globalization and decision making.
- Module 05: Projected Sales. Forenet. Assessing the demand for luxury goods.
- Module 06: Quality, Logistics and Physical Distribution of Luxury Products.
- Module 07: Consumer Behavior and Luxury Companies.
- Module 08: Promotional Strategy in Luxury Fairs and Exhibitions.
- Module 09: Customer Marketing for Luxury Companies: Acquisition and retention techniques.
- Module 10: Marketing in Luxury Subsectors: Leisure, Perfumery and Cosmetics, Automotive, Fashion, Jewelry, Food, Art, Architecture, Design, and others.
- Module 11: Optimizing Product Margins: Pricing policy for luxury products and services.
- Module 12: International Globalization of Markets and Luxury Market in Spain.
- Module 13: Branding: The management of the value of a luxury brand, know-how.
- Module 14: Technological Innovation in the Luxury Business.
- Module 15: Sales Management in Luxury Companies.
- Module 16: Customer Service in Luxury Consumer Businesses.
- Module 17: Luxury Merchandising.
- Module 18: Corporate Social Responsibility Luxury Companies.
- Module 19: The Balanced Scorecard: Designing strategies in luxury business management.
- Module 20: The Business Game: Simulation of corporate management.
- Module 21: Final Project: Global Strategy Business Plan.
FAQ's
Frequently Asked Questions
In which languages does ESERP offer the MBA?
MBA programs are taught in Castilian, English and a mixture of Castilian and English. Should you wish to complete the MBA in English or in the mixed form (Castilian and English), it is required that you possess a sufficient level of English in order to pursue the MBA in a foreign language.
What documentation must I submit for admission / as a student / for the MBA?
2. Proof of compliance with entrance requirements:
Spanish students will require a certified photocopy of their university degree with the original seal of the issuing university, or a notarized photocopy of the original degree. In the event that the degree is being processed, the original certificate of completion of studies will suffice.
Community college students will need to submit a photocopy of the degree with the original seal of the issuing university, or a notarized photocopy of the original degree. In the event that the degree is issued in a language other than English, Portuguese or French, a certified translation must be notarized and submitted.
EU students will require a certified photocopy of their university degree which should have the Apostille of The Hague (the seal is stamped in students' own consulate, or in the Spanish embassy) or the corresponding legal stamps (the university where the student has studied will inform him/her) in the event that the student's country of study is not part of the Apostille Convention.
In the event that the student does not have the required university degree, students can enroll in our Master program if they can prove at least 3 years professional experience, by presenting a sealed Certificate from their company, signed by the corresponding liable party, stating the period in which the work was performed and a brief description of the student's functions.
The student may submit multiple certificates from different companies in order to satisfy the minimum requirement of 3 years experience (All certificates must be original).
3. 4 passport-size photographs
The student's first and last name must be included on the back of each of the photographs. The photographs must be submitted on photo-quality paper.
4. Photocopy of ID card (both sides and without cropping)
5. Curriculum Vitae
This document is to be presented to demonstrate any past or current professional experience. The student must submit an updated version of their resume.
6. Proof of payment of reservation fee
What is the price of the program and what must be paid in order to enroll?
Students must pay 1,000€ in order to enroll and €9,500 at the start of the master, or in 12 monthly payments of €792 from October to June for Full Time MBA students, Part Time MBA students must pay €1,000 to enroll with 24 monthly payments of €396 each.
Students who are professionally employed are eligible for a discounted fee for studies at ESERP through the Tripartita Foundation. You can get more information here.
Students interested in external financing of the Master can download the following document from La Caixa, with financial offerings specially designed for our students.
Payment of Registration
The initial registration fee of €1,000, which acts as the student's reservation for the Master, can be made any of the following ways:
Pay by credit card (Visa or Mastercard) online at www.eserp.com/tpv. In this case, once they have entered all the requested data students must attach a screenshot of the payment, along with the other required documents.
At the POS students should include their name and desired Master with their payment, regardless of the person or entity making the payment.
Students must attach a photocopy of proof of transfer that will facilitate the transfer time, and include with the payment his or her name, the desired Master and mode of study (Online, in-class, mixed), regardless of the person or entity making the payment. The information needed for the transfer is:
BANCO SANTANDER
Agencia Paseo de Gracia 5 08007-BCN
Account No.: 0049-1806-91-2111869676
Swift Code (if necessary): BSCHESMM
IBAN code for international transfers
ES09 0049-1806-91-2111869676
In the Registrar's Office
Registration fee payments can be made in person by cash, check or credit card.
The hours of the registrar at the headquarters in Madrid and Barcelona are Monday through Friday from 8:30h to 22:00h.
What is the duration and timing of the MBA?
The MBA can be completed Part Time or Full Time. For Full Time students, the schedule is Monday through Thursday from 19h to 22h or from Monday to Thursday from 10h to 13h and would begin mid October and end late June. If taken Part Time, the MBA would last two academic years, Mondays and Wednesdays the first year and Tuesday and Thursday the second year, from 19h-22h or 10h or 13h. In the case of the Part Time MBA, there is also a two year intensive option offered Fridays from 17h to 22h.
How are students admitted to the MBA program at ESERP
Having met the academic or professional requirements for admission to our MBA's, the student will be admitted by order of registration upon payment of the reservation.
Whom may I contact with any additional questions?
Can you help me find accommodations or Student Housing?
Yes, follow this link for information on homes and apartments for rent.
Do you have computer labs and study rooms?
ESERP facilities are open from Monday to Friday from 8:30 am to 22 pm without close.
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