INICIO

Masters Y MBA presenciales

Palma de Mallorca

Master in Communication, Public Relations and Protocol

ESERP is a Business School of prestige both nationally and internationally, serving society, and officially authorized for university level education, with a proven track record of over 25 years in higher education.

Through the teaching of experts who are qualified in the different areas of Business and its environment, ESERP prepares students and equips them with the tools and knowledge necessary for decision-making in companies and organizations, as well as the principles and ethical business values that ought to be developed by company directors.

Method

In-Class

City

Madrid

Language

Spanish

Credits / hours
60 credits
Duration
Start: October
Completion: June

Schedule:
Option A: Monday and Wednesday morning (10h-13h)
Option B: Monday and Wednesday afternoons (19 to 22h)

Price
€5,950

Reservation: €1,000
Remaining Balance: At the beginning of the Master or
in 10 monthly payments of €495
If the master is paid in full in one payment, there is a discount of €300

Requirements and qualifications

Requirements
Students must meet one of two requirements:
•   University degree
•   3 years of accredited professional experience
•   Students interested in receiving a degree from la Universidad Rey Juan Carlos are required to have a bachelor's degree or 5 years of accredited professional experience.

Degrees

Issued by ESERP.

Private Degree of Master in Communication, Public Relations and Protocol

Issued by the Universidad Rey Juan Carlos

University Degree of Master in Strategic Business Consulting and Institutional Communication, specializing in Communications, Public Relations and Protocol

Issued by the INSTITUT INTERNATIONAL DE COMMUNICATION FRANCE *

Private Degree of Master in Communication, Public Relations and Protocol

* The student must pass the workload for the programs as listed in the technology platform.

Accreditation

Students who study and pass ESERP's curriculum, may attend the international conferences that are available to them according to the annual academic calendar. Upon completion of the work assigned to them at the conference, students will receive the corresponding academic qualifications issued by the partner universities and schools, which are listed below:

•   Faculty Applied Sciences, Schmalkalden, Germany
•   Management School of Maastricht, Netherlands
•   Dublin Business School, Ireland
•   Staffordshire University, United Kingdom
•   European Communication School, France - Belgium

Objectives / Professors

Objectives of the Master

Students who complete the program gain:

•   Strong organizational, leadership, and management skills
•   Familiarity with adapting to change and technological innovation.
•   Skill in providing strategic and operational plans as a senior director of the company.
•   Skills working in groups
•   Critical analysis and capacity for abstraction.
•   Speed in identifying, analyzing, and solving problems
•   Open-mindedness to socio-economic and cultural environments.
•   Know-how for assuming responsibility.

As well as a deep cultural enrichment, on both a personal and professional level in everyday activities, which ultimately transforms the cost of training into productivity for businesses and organizations.

Faculty

ESERP has a staff of professors, characterized by proven expertise in the various fields that are taught, which allows them to expound on educational themes with first-hand knowledge and with an applicable, operative focus. Moreover, the staff is accustomed to utilizing the most up-to-date teaching methods whilst holding executive positions in the most important national and international companies.

Through applied research- publishing books, articles, case studies and technical notes- the staff combines their teaching curricula with their business practices.

Profile of the Teaching Staff

•   High degree of specialization
•   University Degree, Masters or Doctorate
•   Experience in teaching and in the education of business directors
•   Teach disciplines in which they are developing their professional career.
•   Teach disciplines in which they are developing their professional career.

Along with Faculty, teaching roles are carried out by highly renowned guest and honorary lecturers, as well as professors from international academic institutions with which ESERP has established collaboration agreements.

Methodology / Modules

Methodology

• Practice cases and simulations method, that combine the theoretical presentation with analysis and discussion of the studies (case studies are provided by ESERP Business school, IESE Business school, Stanford Graduate School of Business, Harvard Business School, and more).
•   ITT-TM Methodology – Intelligence Training Technology, ESERP Business School utilizes this method in reference to its primary objective of academic education based on three pillars: o   KNOWLEDGE: Knowledge + Case Method. Using the case method of simulation, combined with self-assessment and self-understanding systems, because what is not practiced is not learned.formación profesional
o   KNOW-HOW: Consulting Method. Self-diagnostic tools to apply to your organization, because what is not practiced is forgotten.
o   CAN DO: Management System. Technological systems to apply the techniques and policies to senior management for decision-making through innovation.
•   Renaissance Balanced Scorecard: Tool approved by the creators of the Balanced Scorecard, David Norton and Robert Kaplan of Harvard Business School for: o   Cost management by activity.
o   Process management of activities
o   Margin Optimization
o   Financial Management
o   Marketing Management
• Intelligent Training Technology Method, to effectively manage any situation in the business environment.
The Master takes place in sessions taught by academics, managers, consultants, and experts in the industry. It is essential in order to obtain the degree that students attend 80% of the course lessons and pass the final project for the Master, along with the self-evaluation quizzes. The fifteen hundred hours are split between classroom and online learning and consist of: teamwork, individual work, use of technological tools, and developing and implementing the final project.

Modules

•   Module 1: The Importance of Communication. The different company publications.
•   Module 2: Communication Techniques. Internal and external PR. Relational Communication. Advertising and Propaganda. Patronage and Sponsorship. Promotion. Objectives. Exhibitions and Special Events, Participation in Exhibitions, Multimedia presentations, open days, visits, and meetings.
•   Module 3: Application of New Technologies. Using the Platform.
•   Module 4: Strategic Communication Plan. Stages of the strategic plan. Control and monitoring. Action plan
•   Module 5: Interpersonal Relations. Human motivation. Coaching. Empowerment. Leadership. Teamwork. Emotional intelligence.
•   Module 6: Internal Public Relations. Analysis of Publications. Internal communication as a business motivation.
•   Module 7: External Public Relations. Planning a Public Relations Campaign. Objectives of the Campaign. Target Audience. Calendar and Scheduling, Budget and Evaluation of results. Relationship with the Media. Note, Dossier and Press Conference. Communications Agencies.
•   Module 8: Legal Aspects of Communication.
•   Module 9 Managing Communication in Crisis Situations. Management Planning for potential conflicts.
•   Module 10: Corporate Social Responsibility.
•   Module 11: The Balanced Scorecard
•   Module 12: Lobbying. Principle Interest Groups in the European Union.
•   Module 13: Social Protocol. Protocol and Social Etiquette and how to act.

Information/FAQ's

Frequently Asked Questions

In which languages does ESERP offer the Master?

Masters programs are taught in Castilian and, depending on the specialty, can also be taken in English. In the event that you want to complete a Masters in English, it is required that you possess a sufficient level of English in order to pursue the Master in a foreign language.

What documentation must I submit for admission / as a student / for the Master?

1. Completed and signed application form
2. Proof of compliance with entrance requirements:

Entrance based on University Studies

Spanish students will require a certified photocopy of their university degree with the original seal of the issuing university, or a notarized photocopy of the original degree. In the event that the degree is being processed, the original certificate of completion of studies will suffice.

Community college students will need to submit a photocopy of the degree with the original seal of the issuing university, or a notarized photocopy of the original degree. In the event that the degree is issued in a language other than English, Portuguese or French, a certified translation must be notarized and submitted.

EU students will require a certified photocopy of their university degree which should have the Apostille of The Hague (the seal is stamped in students' own consulate, or in the Spanish embassy) or the corresponding legal stamps (the university where the student has studied will inform him/her) in the event that the student's country of study is not part of the Apostille Convention.

Entrance based on Certified Company Experience

In the event that the student does not have the required university degree, students can enroll in our Master program if they can prove at least 3 years professional experience, by presenting a sealed Certificate from their company, signed by the corresponding liable party, stating the period in which the work was performed and a brief description of the student's functions.

The student may submit multiple certificates from different companies in order to satisfy the minimum requirement of 3 years experience (All certificates must be original).

3. 4 passport-size photographs

The student's first and last name must be included on the back of each of the photographs. The photographs must be submitted on photo-quality paper.

4. Photocopy of ID card (both sides and without cropping)

5. Curriculum Vitae

This document is to be presented to demonstrate any past or current professional experience. The student must submit an updated version of their resume.

6. Proof of payment of reservation fee

What is the price of the program and what must be paid in order to enroll?

The total price of the Master is €5,950. (Includes all materials: books, technology programs, digital magazines and others - with exception the costs of issuing degrees)

Students must pay €1,000 in order to enroll, and €4,950 at the beginning of the master or in 10 monthly payments of €495 from October to June.

Students who are professionally employed are eligible for a discounted fee for studies at ESERP through the Tripartita Foundation. You can get more information here.

Students interested in external financing of the Master can download the following document from La Caixa, with financial offerings specially designed for our students.

Payment of Registration

The initial registration fee of €1,000, which acts as the student's reservation for the Master, can be made any of the following ways:

Virtual POS

Pay by credit card (Visa or Mastercard) online at www.eserp.com/tpv. In this case, once they have entered all the requested data students must attach a screenshot of the payment, along with the other required documents.

At the POS students should include their name and desired Master with their payment, regardless of the person or entity making the payment.

Bank Transfer

Students must attach a photocopy of proof of transfer that will facilitate the transfer time, and include with the payment his or her name, the desired Master and mode of study (Online, in-class, mixed), regardless of the person or entity making the payment. The information needed for the transfer is:

HEADLINE: ESERP

BANCO SANTANDER

Agencia Paseo de Gracia 5 08007-BCN

Account No.: 0049-1806-91-2111869676

Swift Code (if necessary): BSCHESMM

IBAN code for international transfers

ES09 0049-1806-91-2111869676

In the Registrar's Office

Registration fee payments can be made in person by cash, check or credit card.

The hours of the registrar'at the headquarters in Madrid and Barcelona are Monday through Friday from 8:30h to 22:00h.

What is the duration and timing of the Master?

ESERP's Masters, depending on their specialty, can be taken in the afternoon from 19 to 22h, and some specialties are offered as an intensive morning schedule which would begin in mid-October and end in late June.

How are students admitted to the Master program at ESERP?

Having met the academic or professional requirements for admission to our MBA's, the student will be admitted by order of registration upon payment of the reservation fees.

Whom may I contact with any additional questions?

For more information contact Mrs. Carmen Barquero or Mrs. Natalia Ensenyat at the ESERP Information Department by telephone at 902 33 18 33.

You can also call directly ESERP Barcelona at 932449410 or ESERP Madrid at 913501212, or contact us via email by sending an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . This e-mail address is protected against spam bots. JavaScript must be enabled to view.