FULL-TIME MBA

Requirements

Students must meet one of two requirements:

• University degree
• 3 years of accredited professional experience

Qualifications

Issued by ESERP.

Private Degree MBA - Master in Business Administration

Issued by the Universidad Rey Juan Carlos

University Degree Master's in Strategic Business Consulting and Institutional Communication, with a specialty in Management.

Issued by the EUROPEAN COMMUNICATION SCHOOL of FRANCE - BELGIUM*

Private Degree MBA - Master in Business Administration.
*The student must pass the corresponding workload and meet the requirements.

Acreditaciones

Students who study and pass ESERP's curriculum, may attend the international conferences that are available to them according to the annual academic calendar. Upon completion of the work assigned to them at the conference, students will receive the corresponding academic qualifications issued by the partner universities and schools, which are listed below:

• Faculty Applied Sciences, Schmalkalden, Germany
• Management School of Maastrich, Holland
• Dublin Business School, Irland

• Staffordshire University, Uk
• University of Teesside, Uk
• European Communication School, France - Bélgica

Careers

• General Manager
• Management Control
• Technological Innovation
• Logistics-Production-Quality
• Project Management and Administration
• Marketing and Sales

• Administrative Finance
• Human Resources and Labor Relations
• International Relations
• Business Consultancy
• Import-Export

Objectives of the Master

Students complete the program gain:

• Strong organizational, leadership, and management skills
• Familiarity with adapting to change and technological innovation
• Skill in providing strategic and operational plans as a senior director of the company.
• Skills working in groups.
• Speed in identifying, analyzing, and solving problems.
• Open-mindedness to socio-economic and cultural environments.
• Know-how for assuming responsibility.

As well as a deep cultural enrichment, on both a personal and professional level in everyday activities, which ultimately transforms the cost of training into productivity for businesses and organizations. .

Faculty

ESERP has a staff of professors, characterized by proven expertise in the various fields that are taught, which allows them to expound on educational themes with first-hand knowledge and with an applicable, operative focus. Moreover, the staff is accustomed to utilizing the most up-to-date teaching methods whilst holding executive positions in the most important national and international companies.

Through applied research- publishing books, articles, case studies and technical notes- the staff combines their teaching curricula with their business practices.

• Profile of the Teaching Staff
• High degree of specialization
• University Degree, Masters or Doctorate
• Experience in teaching and in the education of business directors.

Along with Faculty, teaching roles are carried out by highly renowned guest and honorary lecturers, as well as professors from international academic institutions with which ESERP has established collaboration agreements.

Methodology

• Practice cases and simulations method, that combine the theoretical presentation with analysis and discussion of the studies (case studies are provided by ESERP Business school, IESE Business school, Stanford Graduate School of Business, Harvard Business School, and more).
• ITT-TM Methodology – Intelligence Training Technology, ESERP Business School utilizes this method in reference to its primary objective of academic education based on three pillars:
  • KNOWLEDGE: Knowledge + Case Method. Using the case method of simulation, combined with self-assessment and self-understanding systems, because what is not practiced is not learned.
  • KNOW-HOW: Consulting Method. Self-diagnostic tools to apply to your organization, because what is not practiced is forgotten.
  • CAN DO: Management System. Technological systems to apply the techniques and policies to senior management for decision-making through innovation.
• Renaissance Balanced Scorecard: Tool approved by the creators of the Balanced Scorecard, David Norton and Robert Kaplan of Harvard Business School for:
  • Cost management by activity.
  • Process management of activities
  • Margin Optimization
  • Financial Management
  • Marketing Management
• Intelligent Training Technology Method, to effectively manage any situation in the business environment. The Master takes place in sessions taught by academics, managers, consultants, and experts in the industry. It is essential in order to obtain the degree that students attend 80% of the course lessons and pass the final project for the Master, along with the self-evaluation quizzes. The fifteen hundred hours are split between classroom and online learning and consist of: teamwork, individual work, use of technological tools, and developing and implementing the final project.

Modules

Module 01: Company Policy and General Management, Strategy.

• Nature and evolution of organizational thought.
• Structure of the organization: organizational models and the fundamental parts of any organization.
• The XXI century organizational models: virtual organization and structure by teams.
• The phase of reflection: the optimum size, the company's possibilities, and ways of developing.
• Internal development: internal development matrix and material investments.
• External development: acquisitions, strategic alliances, licensing, franchising, joint ventures, and mergers.
• Corporate restructuring, downsizing and outsourcing.

Module 02: Strategies and Policies in Marketing Management.

• Assessment of the degree to which a company applies the marketing focus.
• The engineering of marketing and turbomarketing.
• Marketing 360° (attracting and/or retaining).
• Relationship marketing: concepts, levels and practical tools.
• Warranty Marketing: a guarantee on products as a consumer promotion tool.
• Individualized Marketing, Frequency Marketing.
• Social responsibility Marketing .
• External, internal, and interactive marketing.
• Reverse Marketing: collaboration with suppliers as an example of value generation in delivery systems.

Module 03: Economic Control and Results Optimization.

• The accounting model: the estimation of earnings and equity.
• The cost: a managerial responsibility.
• Strategic cost management.
• Calculating product cost.
• Breakeven point.
• The control function: control of management and key factors of control.
• Levels of control and budgetary control.
• The role of the controler.

Module 04: Sales Management: Organization of business networks

• The role of sales in the company: to get to know, win-over, and retain customers and establish a Business Management Model specific to a company.
• Sales management concepts: understanding the market: market size, purchasing process, and position of a brand in the market.
• Sales management systems: defining the sales strategy and the market response.
• The Sales Plan: Strategy in the preparation and implementation of a sales plan.
• The quality and maintenance of customers in the sales arena.
• The organization of the sales area: criteria for a modern sales organization.

Module 05: Management Skills: Coaching, empowerment, leadership and motivation.

• The Human Resources function in the business: strategic objectives.
• The management system for human resource .
• Operational areas: systemic concept of Human Resource Management.
• Motivation, working conditions and social climate.
• Professional Career Path.
• Managing High Performance Teams.
• Business culture.
• Management skills: coaching, mentoring, empowerment, leadership.

Module06: Economic Analysis of Business Decisions.

• The case method as a model of decision making.
• Structured and unstructured problems.
• Criteria and alternatives.
• The decision matrix: analysis, synthesis, evaluation and action.
• The Plan of Action.
• The 3P's method.

Module 07: Financial Management: Management, strategy and value creation

• Financial dimension of the strategy: financial measure of business success, economic attractiveness and competitive position, and competitive dynamics.
• The finance function: economic and financial representation of the company, economic profitability, financial ratios and the responsibilities of financial management.
• Economic profitability, financial ratios and financial management responsibilities.
• Financial Diagnosis: financial assessment of the company and decomposition of the economic profitability.
• Costs: a managerial responsibility: strategic management of costs, calculating product cost and the break-even point.
• Managing working capital: treasury management, customer credit management, and financial management of inventories, suppliers, and creditors.
• Financing decisions: cost of capital and the structure of financing Residual profit or economic value added (EVA).

Module 08 Company Valuation: Mergers, acquisitions, joint-venture.

• The book value and liquidation value.
• The value of business.
• How companies make money. Free Cash-Flow or cash generated from operations.
• The liquidation value as a residual value and the value of an additional series of FCF as a residual value.
• Calculating the value of assets.
• The valuation of debt.
• How calculating the value of the company helps to establish the price and the treatment of inflation

Module 09: Globalization and Internationalization of Markets. Relocation of Companies: an analysis.

• What can a company internationalize?.
• How does one address internationalization of the business management?
• Internationalization of purchasing and production.
• Foreign investment, step by step: internationalization of capital and people.
• Internationalization of sales: exports and competitiveness as key factors.
• Selecting products and services to internationalize.
• Criteria for selecting countries and the stages of internationalization.

Module 10: Business Ethics and Corporate Social Responsibility.

• Ethics in business.
• Corporate Social Responsibility in organizations.
• The Sustainability Report.
• Social Action.

Modulo 11: Branding: The Value Management brand. (Know-how)

• Brand: what it is, evolution of the concept of branding, and brand image.
• How to measure a brand: marketing value, economic value and legal value.
• How to build and maintain a brand.
• The trends in brand management.
• Growing importance of brand value
• Internationalization of the brands.
• The brand on the Internet

Module 12: Product Manager: Design and implementation of policies and the Marketing Plan.

• From marketing strategy to the sales and marketing plan.
• The peculiarities of planning in the sales department.
• The phases of the marketing plan: preliminary analysis, From the sales plan to the economic plan, implementation and control.
• The marketing plan: a tool and a management style of the sales department.
• Diagnosis of the situation: SWOT analysis and competitive position matrix.
• Marketing Strategy: portfolio strategy, growth management matrix, segmentation and positioning strategy, and functional strategy.
• Components of the Marketing audit and the parameters that it measures.
• Control efficiencies through sales force, advertising, sales promotion, and distribution.
• Competitive Analysis and the Marketing Audit: the challenge of new markets.
• The role of benchmarking within the marketing audit.

Module 13 Sales Projections. Forenet- Expert Systems for Business Forecasters.

• A high-performance sales force.
• The role of the sales force in the Marketing of the Company.
• The sales director, sales management and network.
• The control and evaluation of the sales force.
• Sales forecasts using the Box-Jenkins method.

Module 14 Positioning and Strategy for Products and Brands: Globalization and decision-making.

• Market segmentation: what is a market segment?
• Some types of market segmentation.
• Outline for carrying-out the segmentation and type/life-style.
• Positioning: factor analysis of correlation and the MISS model.
• Conjoint analysis: objectives and applications.
• Key elements of management by products: product definition, industrial products, consumer goods and services, and the product life cycle.
• Marketing mix design based on the segmentation strategy, positioning and mapping.
• Product-based strategies: decisions about product portfolio, competitive strategy, and competitive strategies for launching new products and innovation.
• Strategies for launching new products and innovation.
• Implications for business organization: the product manager.

Module 15: Production Management, Operations, Logistics and Quality.

• Concepts of production operations and of value.
• Innovation in the company: innovation and technology, the process of innovation, and the company innovator.
• The operations strategy and its evolution.
• The operational strategy of manufacturing companies: segmentation of the offer, and speed of delivery.
• Concepts and definitions related to production: production by projects, push-production, and pull-production.
• Methods of production planning by projects: Quality of service,the product, and the designs.
• Total quality: satisfaction and customer loyalty.
• The quality assurance system. ISO 9000 Certification.
• Quality-oriented supply management.
• Supplier relationship management focused on quality.

Module 16 Promotions: Trade Shows, Conventions and Conferences.

• Types and characteristics of fairs.
• Visitor vs Exhibitor.
• Differentiation between conventions and congresses.
• Phases in the execution of a convention or conference.
• .How to manage a networking event.

Module 17 Customer Marketing. Acquisition and Retention Techniques: CRM.

• IT in marketing: greater competitiveness and profitability.
• Information systems and the value chain.
• Advanced Customer Management (CRM): concept, objectives and structure of an information system.
• Internet systems and communications systems.
• Opportunities on the Internet: establishing strategies.
• The client: Internet-based customer management.
• Convenience: online distribution, partnerships and affiliate programs.

Module 18: Marketing Industrial and Service-Based Companies.

• Characteristics and environment of applying industrial marketing: customers, and industrial products.
• The purchase process in industrial markets.
• The essence of the Product, the official and expanded product, and commodity products.
• The reasons for the industrial marketing communication, corporate reputation and image.
• Choosing distribution channels: private sales network and customer sales plan.
• The nature of the services and the differences from physical goods.
• The buying behavior of consumers of services.
• Successful strategies for service-oriented companies.
• The new marketing variables in service-oriented companies.
• Product marketing and its synergy with the marketing of services.
• The structure and organization of service-oriented companies.

Module19: Optimizing Product Margins. Pricing Policy.

• The economic environment and its influence on the pricing system.
• Role of price in marketing strategy.
• The concept of price: strategic variable and operational variable.
• Determining the price.
• Dealing with a price war.
• Sequence for practical price setting./li>
• More than competitive pricing.
• Analysis and control of sales and costs.
• Control of non-monetary income.
• Control of sales efforts.
• Management control system for all sales activities.

Module 20: The Social Agents: Cooperation and conflict resolution in the work place.

• Structure of social agents.
• Negotiation techniques.
• Meeting techniques.
• Conflict management.

Module 21: Handling Legal and Tax Obligations of Business Activities.

• Value added tax (VAT).
• Corporate tax.
• Self-employed business.
• Social Security.
• Intrastat.
• Impact of tax accounting.
• Types of companies and corporations.

Module 22: Technological Innovation in Companies. Global Knowledge Management/Technology Platform.

• General aspects of technology: the concepts of R&D, Technology, and Innovation Technology.
• Technology as a competitive business factor.
• Incorporating technology into a company.
• Key factors of success: market-oriented objectives and the company's commitment to innovation.
• Public and private support for technological innovation.
• Diagnostic capabilities, needs and opportunities.
• New Technology: Communications and Networking (Internet).
• Information Management System.

Module-23 The Balanced Scorecard: Defining strategies in business management

• Origin and need for balanced scorecard.
• Definition and characteristics of the balanced scorecard.
• How do you construct a scorecard?
• The application of balanced scorecard to an industrial company.
• The balanced scorecard and its relationship to other management philosophies.

Module 24: Business Game: Simulation of management and administration.

• Managing and improving the ability to:
  - Identify and select the priority of business objectives
  - Deploy and execute the objectives effectively, mobilizing the entire organization.
  - Review the objectives achieved and implement new ones.
  - Act on the levers that produce the results (cause and effect).
  - Doing all of this more quickly than competitors.
• Also allows students to go in-depth into a range of generic skills and exploits, designed to tie together all of the individual modules:
  -Independent learning.
  -Analysis skills.
  -Decision making.
  - Teamwork.
• How to develop and successfully implement a Business, Marketing, or Export Plan. Strategic Business Plan:
  - Mission, Objective, Methodology, Characteristics & Benefits.
  - Environmental Analysis: economic, socio-cultural, technological, political-legal and ecological.
  - Sector Analysis: A Dynamic Analysis of the competitiveness of the sector, barriers to entry, customer power, supplier power, strength of substitutes and barriers to exit.
  - Analysis of Competitors and Line of Business.
  - Portfolio Analysis: Products and Customers.
  - Self-diagnosis and Competitive Advantage.
  - SWOT Analysis and Action Plan.
  - Economic and financial planning.
  - Developing the Business Plan.

Module 25 Final Project: Strategic Business Plan.

• The program content, programming and materials may undergo some changes due to changes in academic planning.
• The order of the modules is based on the outline of the Master schedule.

Frequently Asked Questions

In which languages does ESERP offer the MBA?

What documentation must I submit for admission / as a student / for the MBA?

What is the price of the program and what must be paid in order to enroll?

What is the duration and timing of the MBA?

How are students admitted to the MBA program at ESERP

Whom may I contact with any additional questions?

Can you help me find accommodations or Student Housing?

Do you have computer labs and study rooms?