MBA specialized in Tourism

Madrid, like all large cities, encompasses a world of trends and opportunities that attracts many young people wanting to make a career. Because of this wealth of opportunity, our Business School has one of its campuses in this city. We currently offer some twenty masters programs spread acrosssix sub-disciplines: MBA, Publicity and Communication, Human Resources, Marketing and Commerce, Management, and finally, Finance.

The curriculaof our masters in Madrid are adapted to the norms of the European Higher Education Area. In addition, since our Business School maintains relations with numerous European educational centres, we normally rely on the presence of internationally recognised lecturers. This allows us to offer our students a vision that is both current and global.

On the other hand, our masters in Madrid also has a regularstaff of professors who have not distanced themselves from practice, which means that they bring to the classroom problems confronting professionals in their daily work. In this way, our graduates are characterized by their practical skills, their critical abilities, and their capacity to adapt themselves to changes in the market.

The research component is another strong pointin our masters in Madrid. With the help of a tutor, our students will be able to select from numerous different areas and enter the world of research.

Modalidad

In-Class

Localidad

Madrid

Idioma

Spanish

Créditos/horas

60 credits

Duración

Start: October

Completion: June


Full-Time

Option A: Monday to Thursday evenings 19h to 22h

Option B: Tuesday and Thursday from 19h to 22h

Part Time (2 academic years)
1st year: Monday and Wednesday from 19h to 22h
2nd year: Tuesday and Thursday from 19h to 22h

Price

€10,900

formas_de_pago_ESERP_11

Full-Time:Reservation: €1,000
Remaining Balance: €9,900 at the beginning of the Master or in 12 monthly payments of €825

Part-Time:Reservation: €1,000

First year: €4,950 in 10 monthly payments of €495

Second year: €4,950 in 10 monthly payments of €495

If the master is paid in full in one payment, there is a discount available.

Requirements and qualifications

Requirements

Students must meet one of two requirements:

  • University degree
  • 3 years of accredited professional experience

Qualifications

Issued by ESERP.

Private Degree MBA - Master in Business Administration, specializing in Tourism

Issued by the Universidad Rey Juan Carlos

University Degree Master in Strategic Business Consulting and Institutional Communication, specializing in Finance and Management Control

Issued by the EUROPEAN SCHOOL COMMUNICATION France - Belgium*

Private Degree MBA - Master in Business Administration specializing in Tourism
*The student must pass the corresponding workload and meet the requirements.

Acreditaciones

Students who study and pass ESERP's curriculum, may attend the international conferences that are available to them according to the annual academic calendar. Upon completion of the work assigned to them at the conference, students will receive the corresponding academic qualifications issued by the partner universities and schools, which are listed below:

  • Faculty Applied Sciences, Schmalkalden, Germany
  • Management School of Maastrich, Holland
  • Dublin Business School, Irland
  • Staffordshire University, Uk
  • University of Teesside, Uk
  • European Communication School, France - Bélgica

Careers

  • Director of Tourism Enterprises
  • General Manager
  • Management and Administration of Hotel Chains
  • Travel Agencies
  • Opening of new tourist markets
  • Air, Sea and Land Transport Companies
  • Tourism Project Management
  • Foundations, museums and private collections
  • Sales and Marketing in tourism enterprises
  • Product, Sales and Brand Manager
  • Tourism Promotion
  • Tour Operators
  • Sustainable Tourism

Objectives / Professors

Objectives of the Master

Students complete the program gain:

  • Strong organizational, leadership, and management skills
  • Familiarity with adapting to change and technological innovation
  • Skill in providing strategic and operational plans as a senior director of the company.
  • Skills working in groups.
  • Speed in identifying, analyzing, and solving problems.
  • Open-mindedness to socio-economic and cultural environments.
  • Know-how for assuming responsibility.

As well as a deep cultural enrichment, on both a personal and professional level in everyday activities, which ultimately transforms the cost of training into productivity for businesses and organizations. .

Faculty

ESERP has a staff of professors, characterized by proven expertise in the various fields that are taught, which allows them to expound on educational themes with first-hand knowledge and with an applicable, operative focus. Moreover, the staff is accustomed to utilizing the most up-to-date teaching methods whilst holding executive positions in the most important national and international companies.

Through applied research- publishing books, articles, case studies and technical notes- the staff combines their teaching curricula with their business practices.

  • Profile of the Teaching Staff
  • High degree of specialization
  • University Degree, Masters or Doctorate
  • Experience in teaching and in the education of business directors.

Along with Faculty, teaching roles are carried out by highly renowned guest and honorary lecturers, as well as professors from international academic institutions with which ESERP has established collaboration agreements.

Metodoly / Modules

Methodology

  • Practice cases and simulations method, that combine the theoretical presentation with analysis and discussion of the studies (case studies are provided by ESERP Business school, IESE Business school, Stanford Graduate School of Business, Harvard Business School, and more).
  • ITT-TM Methodology – Intelligence Training Technology, ESERP Business School utilizes this method in reference to its primary objective of academic education based on three pillars:
    • KNOWLEDGE: Knowledge + Case Method. Using the case method of simulation, combined with self-assessment and self-understanding systems, because what is not practiced is not learned.
    • KNOW-HOW: Consulting Method. Self-diagnostic tools to apply to your organization, because what is not practiced is forgotten.
    • CAN DO: Management System. Technological systems to apply the techniques and policies to senior management for decision-making through innovation.
  • Renaissance Balanced Scorecard: Tool approved by the creators of the Balanced Scorecard, David Norton and Robert Kaplan of Harvard Business School for:
    • Cost management by activity.
    • Process management of activities
    • Margin Optimization
    • Financial Management
    • Marketing Management
  • Intelligent Training Technology Method, to effectively manage any situation in the business environment. The Master takes place in sessions taught by academics, managers, consultants, and experts in the industry. It is essential in order to obtain the degree that students attend 80% of the course lessons and pass the final project for the Master, along with the self-evaluation quizzes. The fifteen hundred hours are split between classroom and online learning and consist of: teamwork, individual work, use of technological tools, and developing and implementing the final project.

Modules

MASTER IN GENERAL MANAGEMENT

Strategic Management

  • Module 01: Company Policy and General Management, strategy.
  • Module 02: Branding: Brand Value Management (Know-how).
  • Module 03: Technological innovation in companies. Global knowledge management.
  • Module 04: Handling legal and tax obligations of business activities.

Marketing

  • Module 05: Strategies and Policies in Marketing Management.
  • Module 06: Globalization and internationalization of markets / Relocation of companies: an analysis.

Finance

  • Module 07: Financial Management: Management, strategy and value creation.
  • Module 08: Economic Control and results optimization.
  • Module 09: Economic analysis of business decisions.
  • Module 10: Portfolio Management.
  • Module 11: Company Valuation: Mergers, acquisitions, joint-ventures.

Production - Logistics - Quality

  • Module 12: Production, operations, logistics and quality management.
  • Module 13: Sales Management: Organization of business networks.
  • Module 14: Optimization of resources and production management.

Human Behavior

  • Module 15: Social Agents. Cooperation and conflict resolution in the work-place.
  • Module 16: Business ethics and corporate social responsibility.
  • Module 17: Management Skills: Coaching, Empowerment, Leadership and Motivation.

MASTER IN TOURISM MANAGEMENT

  • Module 1: Analysis of the national and international tourism sector.
  • Module 2: New Business Models in tourism and culture.
  • Module 3: Tourism and Sustainability. Environmental management.

Marketing and Sales Techniques and Policy

  • Module 4: Marketing of services, segmentation and positioning.
  • Module 5: Research, market selection and pricing for the tourism sector.
  • Module 6: Development of marketing plans and launching new products / Luxury.

Brand Management.

  • Module 7: Management of hotel e-commerce.
  • Module 8: Commercial networks and sales strategies.
  • Module 9: Merchandising, Promotions and Publicity in the tourist area.
  • Module 10: Trade shows, conferences and conventions in the tourism sector.

Economic and Financial Management Control

  • Module 11: Revenue Management: The adaptation of prices to demand.
  • Module 12: Management and budgetary control in enterprises and institutions in hospitality and tourism. Concept and purpose of budgets, the budget cycle, and types of budget.
  • Module 13: Adaptation of the General Accounting Plan, its performance cycle, and profitability interpretation and analysis.
  • Module 14: Legal and Tax obligations in the tourism sector.

Human Behavior

  • Module 15: Human Resources Management and Communication in tourism enterprises.
  • Module 16: Recruitment, training and employee development. The evaluation and compensation of employees.
  • Module 17: Protocol for the Tourism Sector.

Senior Management Strategies

  • Module 18: Hotel management, catering, leisure and culture.
  • Module 19: Tour operators.
  • Module 20: Quality Management in Tourism and facilities supported by the "Q".

Final Project Specialization in Business and Tourism

  • The Integral Matrix Method
  • Renaissance Balanced Scorecard.
  • Internships that take place in the last semester.
  • The Business Game: simulation of corporate management.

(*) The program content, programming and materials may be subject to some variation due to changes in academic planning.
(*) The order of the modules is based on the outline of the Master schedule.

FAQ's

Frequently Asked Questions

In which languages does ESERP offer the MBA?

MBA programs are taught in Castilian, English and a mixture of Castilian and English. Should you wish to complete the MBA in English or in the mixed form (Castilian and English), it is required that you possess a sufficient level of English in order to pursue the MBA in a foreign language.

 

What documentation must I submit for admission / as a student / for the MBA?

1. Completed and signed application form

2. Proof of compliance with entrance requirements:
Entrance based on University Studies

Spanish students will require a certified photocopy of their university degree with the original seal of the issuing university, or a notarized photocopy of the original degree. In the event that the degree is being processed, the original certificate of completion of studies will suffice.

Community college students will need to submit a photocopy of the degree with the original seal of the issuing university, or a notarized photocopy of the original degree. In the event that the degree is issued in a language other than English, Portuguese or French, a certified translation must be notarized and submitted.

EU students will require a certified photocopy of their university degree which should have the Apostille of The Hague (the seal is stamped in students' own consulate, or in the Spanish embassy) or the corresponding legal stamps (the university where the student has studied will inform him/her) in the event that the student's country of study is not part of the Apostille Convention.
Entrance based on Certified Company Experience

In the event that the student does not have the required university degree, students can enroll in our Master program if they can prove at least 3 years professional experience, by presenting a sealed Certificate from their company, signed by the corresponding liable party, stating the period in which the work was performed and a brief description of the student's functions.

The student may submit multiple certificates from different companies in order to satisfy the minimum requirement of 3 years experience (All certificates must be original).

3. 4 passport-size photographs

The student's first and last name must be included on the back of each of the photographs. The photographs must be submitted on photo-quality paper.

4. Photocopy of ID card (both sides and without cropping)

5. Curriculum Vitae

This document is to be presented to demonstrate any past or current professional experience. The student must submit an updated version of their resume.

6. Proof of payment of reservation fee

 

What is the price of the program and what must be paid in order to enroll?

Total price of the Full Time MBA is €10,500. (Includes all materials: books, technology programs, digital magazines and others - with exception the costs of issuing degrees)

Students must pay 1,000€ in order to enroll and €9,500 at the start of the master, or in 12 monthly payments of €792 from October to June for Full Time MBA students, Part Time MBA students must pay €1,000 to enroll with 24 monthly payments of €396 each.

Students who are professionally employed are eligible for a discounted fee for studies at ESERP through the Tripartita Foundation. You can get more information here.

Students interested in external financing of the Master can download the following document from La Caixa, with financial offerings specially designed for our students.

Payment of Registration

The initial registration fee of €1,000, which acts as the student's reservation for the Master, can be made any of the following ways:
Virtual POS

Pay by credit card (Visa or Mastercard) online at www.eserp.com/tpv. In this case, once they have entered all the requested data students must attach a screenshot of the payment, along with the other required documents.

At the POS students should include their name and desired Master with their payment, regardless of the person or entity making the payment.
Bank Transfer

Students must attach a photocopy of proof of transfer that will facilitate the transfer time, and include with the payment his or her name, the desired Master and mode of study (Online, in-class, mixed), regardless of the person or entity making the payment. The information needed for the transfer is:
HEADLINE: ESERP

BANCO SANTANDER

Agencia Paseo de Gracia 5 08007-BCN

Account No.: 0049-1806-91-2111869676

Swift Code (if necessary): BSCHESMM

IBAN code for international transfers

ES09 0049-1806-91-2111869676

In the Registrar's Office

Registration fee payments can be made in person by cash, check or credit card.

The hours of the registrar at the headquarters in Madrid and Barcelona are Monday through Friday from 8:30h to 22:00h.

 

What is the duration and timing of the MBA?

The MBA can be completed Part Time or Full Time. For Full Time students, the schedule is Monday through Thursday from 19h to 22h or from Monday to Thursday from 10h to 13h and would begin mid October and end late June. If taken Part Time, the MBA would last two academic years, Mondays and Wednesdays the first year and Tuesday and Thursday the second year, from 19h-22h or 10h or 13h. In the case of the Part Time MBA, there is also a two year intensive option offered Fridays from 17h to 22h.

 

How are students admitted to the MBA program at ESERP

Having met the academic or professional requirements for admission to our MBA's, the student will be admitted by order of registration upon payment of the reservation.

 

Whom may I contact with any additional questions?

 

Can you help me find accommodations or Student Housing?

Yes, follow this link for information on homes and apartments for rent.

 

Do you have computer labs and study rooms?

Yes, ESERP has computer labs and study rooms at all sites which may be used for the preparation of papers, internet connection...

ESERP facilities are open from Monday to Friday from 8:30 am to 22 pm without close.

 


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