INICIO

Grados, Bachelors y Estudios Superiores

Barcelona

BACHELOR IN BUSINESS ADMINISTRATION

ESERP is a Business School of prestige both nationally and internationally, serving society, and officially authorized for university level education, with a proven track record of over 25 years in higher education.

Through the teaching of experts who are qualified in the different areas of Business and the business environment, ESERP prepares students and equips them with the tools and knowledge necessary for decision-making in companies and organizations, as well as business transactions that allow them to analyze: the Globalization of markets, Quality-control systems, Project management and finance, Sociological aspects, Strategic Planning, and Production analysis; as well as the principles and ethical business values that ought to be developed by company directors.

Modality

In class

Localidad

Barcelona

Language

Spanish/English

Credits/hours

272 credits

Duration

Start: Octuber

Completion: June

Morning 9:00h-14:00h
Afternoon 18:00h-22:00h

Price

5.950€

Full-Time
Reservation: €680

10 monthly payment € 375
the master is paid in full in one payment, there is a discount of €300

Degrees

Courses taught entirely at ESERP, Barcelona

Degrees

Staffordshire University
U.K.:
BA (Hons) Bachelor in Marketing Management

From ESERP Business School

Private Degree from ESERP, based on its own curriculum, in Advertising, Marketing, and Public Relations

Accreditation

Students who are enrolled in ESERP's curriculum may attend the international conferences that are available to them according to the annual academic calendar, and will receive the corresponding academic accreditation issued by the associated universities and schools, which are listed below:

Faculty Applied Sciences. Schmalkalden, Alemania
IICP. Institut International de Communication. Paris, Francia, Escuela Superior
Dublin Business School. Irlanda

Staffordshire University. Reino Unido
University of Teesside. Reino Unido

By UNIR. Four academic years.

Official University Degree.

Degree in Communication.

After completion of studies students can access:

Masters and Postgraduate courses taught at ESERP
Spanish Association of Graduates and Communication Professionals

Careers

Graphic Design and Publishing Agencies
Creative and Art Directors
Marketing Management
International Relations
Press Office Management
Communications Management
International Marketing Management
Advertising Management
Advertising and Communication Agencies
Strategic Management and Advertising Media Planning
Advertising Production
Corporate Public Relations Management

Faculty

ESERP has a staff of professors, characterized by proven expertise in the various fields that are taught, which allows them to expound on educational themes with first-hand knowledge and with an applicable, operative focus. Moreover, the staff is accustomed to utilizing the most up-to-date teaching methods whilst holding executive positions in the most important national and international companies.

Through applied research- publishing books, articles, case studies and technical notes- the staff combines their teaching curriculum with their business practices.

Profile of the Teaching Staff

High degree of specialization
University Degree, Masters or Doctorate
Experience in teaching and in the education of business directors
Teach disciplines in which they are developing their professional career.
They combine theory and practice learned in school with the reality of business.

Visiting Professors

Along with Faculty, teaching roles are carried out by highly renowned guest and honorary lecturers, as well as professors from international academic institutions with which ESERP has established collaboration agreements.

Methodology

Achieving leadership through a global perspective

The courses offered at ESERP provide students an integrated view of company management, the organization, and its environment, stimulating the development of both strategic and operational skills.

Problem solving and real case studies

In order to integrate students into the business world and decision making process, the education system implemented by ESERP is both dynamic and active, which uses, among other educational tools, the case method and simulation. Each student actively participates both individually and in groups in the planning, development and resolution of real case studies that are assigned throughout the course, operating under a strategy of effective investigation and professional practice.

Balancing theory and practice

For the betterment of the students who complete their studies with ESERP, ESERP continues to apply, with proven success, a teaching methodology which combines the development of practical aspects of business with an adequate theoretical and practical knowledge base in each of the matters taught for each of the different degrees offered.

Dynamic, personalized, and active education

The efficiency achieved by ESERP, and the implementation and development of their curriculum, is feasible thanks to the individualized attention and follow-through the students receive. This monitoring is carried out thanks to the dedication of the faculty, along with the Tutors, Study Coordinators, the Education Department, Career Center and the General Manager who constantly works for and with the student.

High degree of specialization

In order to maximize the content of the subjects comprising the curriculum, they are divided into semester courses so that each can be taught by a professional in the field, and students are provided with a greater degree of specialization. In this way, students receive more comprehensive and objective understanding.

Curriculum

FIRST YEAR: 68 credits

SEMESTER ONE	Credits
Communication Theory	6
Economics for Communicators	4
History and Theory of the Image	4
Spanish Language	6
World History in the XX Century	6
English for Communication Professionals	4
Sales Techniques	4
SEMESTER TWO	Credits
Communication Theory	6
Communication Structure	6
Information Technology and Communications	4
Journalistic Writing I: Informational Genres	4
History of Spain in the XX Century	6
English for Communication Professionals II	4
PR Policy	4

SECOND YEAR: 68 credits

SEMESTER ONE	Credits
History of Social Communication	6
Print Media Communication	4
Psychology of Communication	6
Journalistic Writing II: Interpretative Genres	4
Twentieth Century Literature	6
Sociology of Communication	6
Strategic PR Plan	4
SEMESTER TWO	Credits
History of Social Communication	6
Radio Communication	4
Fundamentals of Marketing	4
Design and Editing	4
Contemporary Aesthetic Movements	6
Communication Law	4
PR in Specialized Fields	4

THIRD YEAR: 68 credits

SEMESTER ONE	Credits
Communication Companies and Business Models	6
Methods and Forms of Persuasive Communication	4
Basic Audiovisual Script	4
Communication in Digital Media	4
Public Opinion	6
Communication in Organizations	4
Research and Media Planning and Advertising Support	4
International Marketing	4
SEMESTER TWO	Credits
Basic Advertising Creativity	4
Audiovisual Production	4
Management and Editing of Digital Content	4
Television Communication	4
Corporate and Institutional Communication	4
Design, Production and Event Planning	4
Strategic Marketing	4
Advertising Design	4

FOURTH YEAR: 68 credits

SEMESTER ONE	Credits
Content Analysis of Communication	4
Audience Research. The Receiving Process	4
Fundamentals and Strategies of Advertising and PR	6
Applied Audiovisual	4
Communication Departments	4
Graphic Information: Photojournalism and Infographics	4
Final Project	14
SEMESTER TWO	Credits
Ethics and Communication Ethics	4
Documentation and Communication Resource Management	6
Radio and Television Programming	4
Basic Editing and Postproduction	4
Advanced Advertising Creativity	6
Digital Multimedia Advertising and Marketing	4

ACCESS TO STAFFORDSHIRE UNIVERSITY'S OPTIONAL MODULES FOR OBTAINING THE BACHELOR

SEMESTER ONE	Credits
Marketing Research and Information	7,5
Integrated Marketing Communications	7,5
Brand Management	7,5
Strategic Marketing Management	7,5
SEMESTER TWO	Credits
International Marketing	7,5
Strategic Marketing Management	7,5
Project	7,5
Marketing and E-Commerce	7,5